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Head of Strategy and Growth Head of CX and CRM

I drive measurable growth by aligning strategy, product, growth marketing, CRM and operations into one execution system.

15+ years across B2B and B2C tech, e-commerce and industrial and energy solutions in the EU and Israel. Results include +380% EU revenue for a new division, +300% online sales for a tier-1 retailer, and -21% repair and maintenance costs from a data product.

Location: Limassol, Cyprus
Work authorization: Cyprus resident
Languages: Russian (native), English (fluent)

Contact: dklavsuts@gmail.com • +357-96037955 • linkedin.com/in/dmitry-klavsuts/

What I deliver

  • GTM strategy and execution: market sizing, ICP and JTBD, positioning, pricing, channel and partner strategy
  • Growth and retention: lifecycle strategy, CRM automation, funnel diagnostics, experimentation and cohort analytics
  • Product strategy: roadmap, prioritization, outcome metrics, cross-functional delivery
  • Operational excellence: OKRs, dashboards, operating model improvements, enablement and playbooks
  • Data to decisions: forecasting, scorecards, decision frameworks for leadership

Proof highlights

  • +380% EU revenue in ~18 months at NORMEL Energy by launching multi-market GTM plans and building a partner network; introduced country scorecards for revenue mix and partner productivity
  • 40% faster request handling and 30% less manual operations by deploying an in-house CRM with standardized lead routing and SLA dashboards; improved MQL to SQL conversion
  • 35% faster onboarding by rolling out ERP (NetSuite) and a SharePoint-based knowledge base and onboarding partners into digital workflows
  • +300% online sales in 8 months at Shufersal Online through an e-commerce 2.0 rollout and launch of virtual store formats
  • Built predictive models and a recommender system on historical customer and basket data to support personalization and promotion strategy
  • -21% real repair and maintenance costs via a driver reliability scoring and decision engine (SQL and Python, XGBoost), with <1.5% false blocks

Roles I fit

 Product and growth leadership

  • Own product outcomes and growth metrics end-to-end
  • Build experimentation culture and operating cadence
  • Align product, marketing and analytics around one roadmap and one scorecard

Strategy and transformation

  • Turn strategy into execution systems: OKRs, governance, dashboards and operating model
  • Lead change across cross-functional teams and partner ecosystems
  • Build business cases and launch playbooks for new markets

CX and CRM leadership

  • Design lifecycle strategy and automated journeys
  • Improve retention through behavioral analytics, segmentation and service playbooks
  • Build CX measurement loops using NPS and CSAT

What I deliver

  • GTM strategy and execution: market sizing, ICP and JTBD, positioning, pricing, channel and partner strategy
  • Growth and retention: lifecycle strategy, CRM automation, funnel diagnostics, experimentation and cohort analytics
  • Product strategy: roadmap, prioritization, outcome metrics, cross-functional delivery
  • Operational excellence: OKRs, dashboards, operating model improvements, enablement and playbooks
  • Data to decisions: forecasting, scorecards, decision frameworks for leadership

Proof highlights

  • +380% EU revenue in ~18 months at NORMEL Energy by launching multi-market GTM plans and building a partner network; introduced country scorecards for revenue mix and partner productivity
  • 40% faster request handling and 30% less manual operations by deploying an in-house CRM with standardized lead routing and SLA dashboards; improved MQL to SQL conversion
  • 35% faster onboarding by rolling out ERP (NetSuite) and a SharePoint-based knowledge base and onboarding partners into digital workflows
  • +300% online sales in 8 months at Shufersal Online through an e-commerce 2.0 rollout and launch of virtual store formats
  • Built predictive models and a recommender system on historical customer and basket data to support personalization and promotion strategy
  • -21% real repair and maintenance costs via a driver reliability scoring and decision engine (SQL and Python, XGBoost), with <1.5% false blocks

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