Signed in as:
filler@godaddy.com
№1 Strategy Foundations: Mission, Goals, Priorities
Define the strategic direction and decision rules: what you will pursue, what you will not pursue, and how success is measured.
Deliverables
- Mission / strategic intent (1–2 options)
- 3–7 strategic priorities with rationale
- High-level KPI tree (North Star + supporting metrics)
- Constraints and assumptions log (what the plan depends on)
Typical duration: 3–7 working days
№2 Market & Customer Analysis
Build a clear picture of the market: demand, segments, customer needs, willingness to pay, and growth drivers.
Deliverables
- Market map: segments, trends, demand drivers, risks
- ICP (ideal customer profile) and segmentation logic
- Jobs-to-be-done / needs map (pragmatic, not academic)
- Key growth opportunities and “where to play” options
Typical duration: 1–2 weeks
№3 Competitive Landscape & Strategic Positioning
Assess competitors and define how you win: differentiation, defensibility, and strategic positioning.
Deliverables
- Competitor map and benchmarking (product, pricing, channels, strengths)
- Differentiation thesis (why us vs. alternatives)
- Positioning statement + messaging pillars
- Risks: copyability, entry barriers, likely competitor reactions
Typical duration: 1–2 weeks
№4 Situational Analysis: SWOT + External Forces + Internal Capabilities (SNW)
Convert analysis into actionable insights: what helps, what blocks, what must be fixed first.
Deliverables
- SWOT (tight, evidence-based)
- External forces scan (PEST-style, only what matters)
- Internal capabilities assessment (SNW / strengths–neutral–weaknesses)
- Problem framing: 3–5 core constraints that limit growth/execution
Typical duration: 1 week
№5 Scenarios & Roadmaps (3–5 years)
Model alternative futures and translate them into practical roadmaps with options, triggers, and milestones.
Deliverables
- 3 scenarios: downside / base / upside (assumptions + triggers)
- Roadmaps for each scenario (initiatives, sequencing, dependencies)
- Resource-level view (people/capex/opex ranges, not “promises”)
- Risk register + mitigation plan
Typical duration: 1–2 weeks
№6 Corporate Strategy: Choices, Resource Allocation, Execution Setup
Turn strategy into an operating plan: strategic choices, portfolio of initiatives, governance, and cadence.
Deliverables
- Strategic choice set (“where to play / how to win”)
- 90-day execution plan + initiative portfolio
- Governance: owners, decision rights, review cadence
- KPI rhythm: what is tracked weekly/monthly/quarterly
Typical duration: 2–4 weeks
№7 Functional Strategies: Marketing, Sales, Finance, HR, Operations
Align functions with the strategy so execution is consistent across the organization.
Deliverables
- Functional strategy outlines (per function)
- Operating model alignment: responsibilities, interfaces, handoffs
- Budget logic and priorities linked to strategic initiatives
- Hiring/skills plan and performance measurement framework
Typical duration: 2–6 weeks (depends on number of functions)