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Background

Business strategy planning with charts, graphs, SWOT analysis, and digital tools.

Head of Strategy and Growth Head of CX and CRM

I drive measurable growth by aligning strategy, product, growth marketing, CRM and operations into one execution system.

15+ years across B2B and B2C tech, e-commerce and industrial and energy solutions in the EU and Israel. Results include +380% EU revenue for a new division, +300% online sales for a tier-1 retailer, and -21% repair and maintenance costs from a data product.

Location: Limassol, Cyprus
Work authorization: Cyprus resident

Contact: dklavsuts@gmail.com • linkedin.com/in/dmitry-klavsuts/

Four professionals analyzing a complex flowchart on a large screen in a meeting room.

What I deliver

  • GTM strategy and execution: market sizing, ICP and JTBD, positioning, pricing, channel and partner strategy
  • Growth and retention: lifecycle strategy, CRM automation, funnel diagnostics, experimentation and cohort analytics
  • Product strategy: roadmap, prioritization, outcome metrics, cross-functional delivery
  • Operational excellence: OKRs, dashboards, operating model improvements, enablement and playbooks
  • Data to decisions: forecasting, scorecards, decision frameworks for leadership

A man analyzes a digital screen displaying strategic planning and crisis management charts.

Proof highlights

  • +380% EU revenue in ~18 months at NORMEL Energy by launching multi-market GTM strategy and building a scalable partner ecosystem with performance scorecards 
  • 40% faster request handling and 30%  reduction in manual operations through CRM-led sales transformation; improved MQL-to-SQL conversion 
  • 35% faster partner onboarding  via ERP (NetSuite) implementation and centralized knowledge infrastructure 
  • +300% online sales in 8 months  at Shufersal Online through e-commerce 2.0 transformation and virtual store rollout 
  • Designed predictive and recommender models on historical customer data to enable data-driven personalization and promotion strategy 
  • Reduced real repair and maintenance costs by 21% via driver reliability scoring and decision engine (SQL, Python, XGBoost), with <1.5% false positives 

Roles I fit

 Product & Growth Leadership 

  • Own end-to-end product outcomes: revenue, retention and operating efficiency.
  • Build experimentation and OKR systems that align product, marketing and analytics around one roadmap and one scorecard. 

 Strategy & Transformation 

  • Turn strategy into execution: strategic priorities, governance, dashboards and operating model.
  • Lead cross-functional transformation and structured market expansion.

CX & CRM Leadership

  • Design lifecycle and CRM systems focused on LTV and retention.
  • Build closed-loop CX (NPS, CSAT, behavioral analytics) connected to roadmap decisions. 

What I deliver

  • GTM strategy and execution: market sizing, ICP and JTBD definition, positioning and pricing, channel and partner models, launch playbooks 
  • Growth and retention: lifecycle design, CRM automation, funnel diagnostics, experimentation and cohort-based optimization 
  • Product strategy: roadmap architecture, prioritization logic, outcome metrics, cross-functional delivery alignment 
  • Operational excellence: OKR systems, performance dashboards, operating model design, enablement frameworks and playbooks 
  • Decision architecture & capital allocation: scenario-based forecasting, executive scorecards, resource prioritization, strategic trade-offs and investment logic 

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